order to accelerate the commercialization, Twitter in April of this year to the American people open Twitter Ads self-service , individuals, businesses can use it to promote content. It has the advantage over Google Adwords to achieve a more accurate use of social delivery, which can meet the massive demand for personalized. But how effective, and no specific quantitative concepts.
this end, Twitter quietly on the line ” Analytics “function , the user opens Twitter Ads can see. This feature is free for all users, where you can see the most recent activity data, and summary analysis of all tweets. With this tool, you can view their own behavior data, of course, the most important thing is that, for a small fee to promote user, you can view the promotion.
In “Analytics” where you can see a timeline that shows the past month received mentions, follows, unfollows, hover your mouse over the timeline can be displayed on a single day’s information. Icons below shows the recent release of each one Tweet and information, including Faves, Retweets, Replies, etc., and clicks the link, but also better view broadcast information. Users can also download these data in a CSV file.
advertising services as a self-complementary, it will greatly stimulate the value of self-service advertising services, especially for a large number of small and medium-paid users.
use these data analysis, you can better understand the user audience, for impact assessment, optimize content, adjusting keyword to enhance promotion effectiveness. However, the current function is only tip of the iceberg, no accident, then, the future will add more features, such as user groups, audience analysis, preference matching, and richer forms of analysis, including charts and longitudinal and contrast.
similar analysis tools microblogging in the country have already been made, and the form of functional diversification, but the microblogging tool more in order to enhance the user activity, not just a mere tool.
“Analytics” feature will become a treasure trove marketers to attract more advertisers settled. Emarketer ad camp expects Twitter income will reach $ 583 million, more than doubled last year, next year advertising revenue could reach $ 1 billion, advertising is becoming Twitter gold mining.
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